Would you like to analyze our customers' online search behavior and develop effective strategies to improve the visibility of the WE Fashion website? As an SEO Specialist, you play a crucial role in generating traffic to our website. You enhance organic visibility by working on the key SEO pillars: technology, content, and authority. Does this sound like something for you? Then pull out all the stops as an SEO Specialist and become a trendsetter at WE Fashion!

SEO Specialist

Utrecht

Marketing

40 hours

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YOU WORK FOR WE®

As an SEO Specialist within our Performance Marketing team, you are responsible for optimizing and expanding our organic search activities. We believe that 'Search Everywhere Optimization' is the future. That is why, together with the SEA Specialist and Performance Marketing Manager, you will develop a total search strategy that goes beyond Google. With your technical SEO skills, experience in content strategy, keyword research, and content gap analysis, you drive growth in traffic and conversion. You also monitor rankings, implement optimizations, and continuously strive for improvement. Additionally, you will work with our technical team to optimize website architecture, loading speed, crawlability, and indexing. With your knowledge and experience in SEO, you elevate traffic to our webshops, reach new customers, and reactivate existing ones.

What do we expect from you?

You have a bachelor's or master's degree in Marketing, Economics, or Business Administration.
You have 5 years of relevant work experience as an SEO Specialist within E-Commerce and have worked with various SEO tools, such as SEMrush and Screaming Frog.
You are flexible and can adapt easily in a dynamic environment, communicating persuasively with stakeholders.
You are proactive, commercially minded, and entrepreneurial. Bonus points if you have SEO copywriting skills and experience with OpenAI/ChatGPT.
Data is key! Therefore, you are data-driven, analytical, and result-oriented.

We evaluate all applicants based on competencies, experience, and equal pay (m/f/x).

You are committed every day to optimizing our SEO results. We ensure that you become the best version of yourself! You work for WE®, WE work for you. That’s why we offer you:

A salary that matches your knowledge, education, and experience.
A laptop so you can work hybrid. Whether you prefer working from home (including a home office allowance) or at the office, you choose your ideal workspace daily. Interested in a workation? That’s possible!
Travel allowance, 25 vacation days, 8% holiday pay, a standard 20% shop discount, a pension plan, and an extensive package of collective insurance options.
An annual Moments that Matter Day; an extra day off that you can use on a day with special significance for you.
After two years of employment, you qualify for a sabbatical of at least 8 to a maximum of 16 weeks, with us covering 25% of your salary.
Continuous learning and development opportunities, both professionally and personally. Through our WE® Academy, we offer various training and education programs to help you excel.
Discounts on your gym membership, participation in boot camp and/or boxing classes at a reduced rate, and free fruit at our headquarters.
Team outings, BBQs, events, and more!

WHO WE® ARE

As a fashion enthusiast, you probably already know WE Fashion. But did you know that we are a successful Dutch multi-channel brand in the midst of a transformation to become not just the best fashion retailer but also the leading fashion e-tailer in Western Europe? The fashion industry is constantly evolving! That makes WE Fashion the place where you have the opportunity to see trends, respond to them, or even create them yourself.

But we don’t stop there: we continuously seek growth opportunities, including in corporate social responsibility and sustainability. Because WE Care. That’s why development, improvement, and creation never stop at our company. WE Fashion is the place where you get the chance to innovate and grow personally. Have great ideas? Speak up and become a trendsetter!