Do you often challenge the status quo? Are you a motivator and connector with proven experience in a omnichannel marketing and brand role? Want to be responsible for leading the WE consumer communications touchpoints, in terms of message, and media resources across all bought, earned, and owned channels? Become Marketing Manager and trendsetter at WE Fashion!


All creative and marketing strategy comes from our own teams. Whether a multi-million investment strategy, shooting content around the world, or identifying the most influential social media post for that moment, it’s all done by us. We utilise traditional storytelling media and techniques, as much as the most modern, to make the biggest impact.

As a Marketing Manager you are connected to the modern world, to modern culture, and the contacts and drive to make WE grow. The primary goal of this new role is to lead the WE consumer communications touchpoints, in terms of message, and media resources across all bought, earned, and owned channels (online, stores, advertising and media, social, PR, Influencers, and experiential activations). This role will bring strategic leadership to the department as they own the consumer pathway and influence applied throughout.

Attention to detail is key, to challenge all channels to leave no stone unturned in the pursuit of great marketing that is effective and easily understood. Challenging the norm of communications purpose, and pushing innovation to be most effective and influential is paramount. Next to motivate yourself and the team to always evolve, which maintaining core values and DNA of the brand is at the heart of the role. You partner with our Senior Leadership Management, Product and Sales team to know the business and consumer interaction throughout!

What do we expect from you?
  • 5-7 years marketing and brand role experience with demonstrable proof/knowledge of:
    • Proven experience working with omnichannel touchpoints to tell stories creatively and drive sales
    • Managing and liaising with creative, media, and PR agencies
    • Knowledge of digital-specific media planning from organic & paid social to brand content marketing
    • Working closely and collaboratively with creatives and heads of channels
    • Understanding consumer behaviours and how to influence them in multi-media and innovative formats
    • Attention to detail
  • International Marketing experience preferred
  • Excellent English and Dutch written and spoken communication skills
  • Know the zeitgeist, what is newsworthy, and cultural cues that can be injected to a modern brand
  • Talent over education; show your skills and prove you are a strong team player
*We kindly request you to send us an english application.


With your out-of-the-box thinking and analytical skills, you ensure daily that we can continue to grow and innovate, so there must be something in return. You work for WE, WE work for you. You will therefore get from us:
  • A great job with a lot of freedom and responsibility within a growing business.
  • A salary that matches your knowledge, education and experience.
  • The opportunity to continuously learn and develop, both professionally and personally. Our WE Academy, for example, offers various education and training opportunities that you need to excel with us.
  • Hybrid working: working in the office and working from home (including home working allowance). Choose daily the workplace that suits you best.
  • Travel allowance, 25 days of holiday and 8% holiday money, standard 20% shop discount and an extensive package of collective insurances.
  • Discount on your sports subscription, participate in boot camp and/or boxing lessons at a reduced rate and enjoy free fruit at our head office.
  • Team outings, BBQs, events, drinks and more!


As a fashion lover, you have of course known WE Fashion for a long time. But did you also know that we are a successful Dutch multi-channel brand that is in full transition to become not only the best fashion retailer, but also fashion e-tailer of Western Europe? The fashion world is always in motion! And that makes WE Fashion the place where you get the chance to see trends, respond to them or create them yourself.

But we don't stop there: we keep looking for growth opportunities every day, also in the field of social responsibility and sustainability. Because WE Care. That is why we never stop developing, improving and creating. WE Fashion is the place where you get the chance to innovate and grow personally. Good ideas? Let us hear from you and become a trendsetter!



Would you like to know more about this vacancy? We would love to tell you more.

Lieke Feskens

Project Lead Talent & Development


Want to be notified when there is a suitable vacancy?