Stories at
WE Fashion

"At WE Fashion there is a family feeling, a belief in Better Together," she says. According to Amber, this is due to the short lines between head office and the stores. "You notice that you are a familiar face to colleagues at headquarters. The contact with them is very accessible and shows that at WE you really are more than just a name." On top of this, she says she gets a lot of space for her own input. "I get the freedom to put my own spin on something. This really makes the store feel like a second home to me." The latter does not go unnoticed. In March 2022, Amber will be named 'Store Manager' of the year. This title is awarded annually at the kick-off event. Amber: "Yes, I really didn't see that one coming. Something was read out that I did recognize myself in, but when I then actually heard my name being dropped, I didn't know what hit me." During this kick-off event, which takes place twice a year, store managers are invited to the head office to gain knowledge and experience and exchange with each other. It is a day filled with inspiring presentations, training sessions and fashion shows, followed by a dinner and party.

When Amber looks back on the past few years, she cannot help but feel proud. "I never expected to be where I am today. I am incredibly proud of myself, my work and my amazing team. I still enjoy offering them a listening ear every day and find it very beautiful to see how they develop themselves. I am also proud of the many great projects I have been able to work on. For instance, I helped set up a training course for more than 150 store managers in Europe. That was really very special." What the future exactly looks like, Amber does not yet know. But that she will continue it at WE Fashion is certain. "I walked into the shop and never left it, although I think my work on the floor will stop at some point. Perhaps I will then end up at the head office or fill another position, but I definitely see my future at WE."